Our Story

“Up, Papa!” That was the moment.

When my daughter asked for a shoulder ride, it wasn’t about getting higher—it was about being closer. And it made one thing obvious: modern parenting deserves better design. Not more stuff. Just smarter, more beautiful ways to stay connected.

We create elevated, intentional pieces for parents who move fast, care deeply, and measure success in the moments that matter—by the weight on their shoulders, the laughter in their ear, and the closeness that makes everything else worth it.

Join us as we launch our first product—and change shoulder rides forever.